smallercircle.com — machine-readable site summary
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WHAT THIS IS
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smallercircle is a systems consulting practice. The public site is a static,
single-page marketing and conversion surface for Operational Knowledge Systems
(OKS) consulting.

HERO / POSITIONING
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Headline: “Clarity for how your business really runs.”
Value prop: design and build Operational Knowledge Systems so the business is
consistent, scalable, and resilient. Primary CTA: start with a diagnostic
(#start).

PRIMARY OFFERING
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Operational Knowledge System (OKS): the integrated structure through which an
organization captures, maintains, and activates the knowledge required to execute
operations consistently, make decisions, and adapt over time. Framed as a living
layer between how work happens and how it is understood, repeated, and improved—
not a tool, wiki, or document pile in isolation.

OKS loop (concept on site): Capture → Structure → Apply → Evolve, across
operational domains.

ENTRY POINT
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OKS Diagnostic — Phase 1, typically $2,000–$5,000 on the site. If the client
continues into Stabilize (Phase 2), that diagnostic investment applies; no
duplicated effort.

SITE STRUCTURE (ANCHORS)
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#teams           — “Who this is for” (not in primary nav; first content section)
#approach        — problem framing, what breaks / what we optimize for
#system          — OKS definition, boundaries, friction→function, OKS loop,
                   investment case, phased engagement (Diagnostic through Integrate)
#pricing         — typical full-engagement and per-phase ranges, ongoing support
#why-consultant  — “Why hire a consultant?” (nav label: “why”)
#start           — diagnostic CTA, contact, practice / who you work with
#practice        — subsection inside #start (“Who you are working with”)

NAVIGATION LABELS (header)
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approach | system | pricing | why | start
(hrefs: #approach, #system, #pricing, #why-consultant, #start)

PHASED ENGAGEMENT (ON-SITE ORDER)
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01 Diagnostic        — visibility; how the business actually operates
02 Stabilize        — consistency; capture structure, reduce fragmentation
03 Align (System Design) — coherence; taxonomy, governance, tooling design
04 Build            — execution; core operational processes structured
05 Integrate        — harmony; embed into workflows, adoption

PRICING (RANGES AS SHOWN ON SITE; SCOPE-DEPENDENT)
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Typical full engagements: $15,000–$100,000+
Phase 1 Diagnostic: $2,000–$5,000
Phase 2 Stabilize: $5,000–$25,000
Phase 3 Align: $10,000–$25,000
Phase 4 Build: $15,000–$75,000+
Phase 5 Integrate: $15,000–$60,000+
Ongoing support: $3,000–$15,000/mo · $150–$300/hr

STRUCTURED METADATA
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See /registry.json for JSON (site name, type, tagline, offering, phases,
anchors, primary navigation, positioning).

CONTACT
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oks@smallercircle.com — primary channel for diagnostic requests, general
inquiries, and ROI questions (mailto links on site include subject presets).
Practice lead: Ben M. Thomas (LinkedIn linked from #start).